Bridging the Gap from Vision to Execution
Michele Perry (MPB Strategies, LLC)
Presentation covers strategy, customer needs, customer segmentation, competitive landscape, positioning statement, marketing plan, sales process, value proposition, positioning, buying stages, market ecosystem, launch process, and marketing trade-offs.
Inc. Magazine Marketing Resource Center
All of Inc. Magazine's marketing articles organized by topic, along with resources, columns, forums, and an "ask the expert" feature.
Entrepreneur Magazine Marketing Resource Center
Articles and resources on market research, building a marketing plan, branding, building buzz, low-cost tips, word-of-mouth, networking, marketing materials, partnering and more.
What Great Brands Do
Alan Webber, Fast Company
Scott Bedbury knows brands. The man who gave the world 'Just Do It' and Frappuccino shares his eight-point program to turn anything -- from sneakers to coffee to You -- into a great brand.
Branding Your Business
Sheryl Nance-Nash, Fortune Small Business
Article discusses the issues worth considering when selecting a product or service name, as well as ways to test the name with consumers.
Big Brands (Small Companies)
Ellen Neuborne, BusinessWeek
How to build a big brand without the ad budget or the marketing muscle of a giant corporation.
The Brand Called You
Alison Seiffer, Fast Company
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc.
Come Up with a Name That Sells
Kathy Kobliski, Entrepreneur Magazine
Q&A explores how to build a brand, from increaing the public's awareness of your business name and logo to building a strong company "essence" that inspires loyalty and trust in customers.
Brand New Branding
Sari Kalin, Darwin Magazine
Forget what you knew about branding. The Web changes everything. Four experts explain how and why.
Elements for a Successful Press Campaign
Explains basic PR tools or elements of a PR strategy, what they are, how they're used, and when you might want to use them.
Publicity FAQ
Practical guide to getting PR explains what you need to get reporters to cover your company, as well as how to reach them.
The Press Release Primer
Teri Lammers, Inc. Magazine
Excellent set of guidelines for putting together successful press-releases.
Writing a Press Release
Kimberly McCall, Inc. Magazine
This short guide to writing a press release will enable you to get the word out to the media in an effective, professional way. |
